If you have a student in middle school or high school, it’s likely that you have started to receive an abundance of postcards, brochures, and mailings from different college admission offices around the country. Colleges can “purchase” names and addresses of prospective students. The brochures you receive (sometimes daily!) are all part of a college’s strategic marketing plan. After a while, brochures begin to look the same. So, what’s a student to do? With over 4,000 college

Rarely does anyone enjoy taking standardized exams. They are long, require months of preparation, and provide an objective measurement that is then compared to all other applicants. Many colleges require the ACT, SAT, and SAT II, but some consider these components to be optional in the admissions process. The bottom line is this: If you don’t give test prep 100%, then don’t expect to get the results that you want. Slacking off, not studying, and procrastinating with test pre

I am a firm believer that every student should sit for the PSAT before taking the SAT. Although the PSAT and SAT have many similarities, there are distinctions that should be considered. In addition to the PSAT being good practice for the SAT, it also serves as a qualifying exam for The National Merit Scholarship Program, which is an annual academic competition among high school students for recognition and college scholarships. Although some colleges consider themselves "Te

The process of applying for scholarships should not be taken lightly. Every year, I see students put so much effort into their college applications, only to burn out and decide not to pursue scholarship opportunities. Looking for scholarships can be a tricky business. They aren’t always the same year after year, and deadlines are often all over the place. If you’re looking for scholarship help and want to understand where to look for scholarship money, then you’ve come to the