If you have a student in middle school or high school, it’s likely that you have started to receive an abundance of postcards, brochures, and mailings from different college admission offices around the country. Colleges can “purchase” names and addresses of prospective students. The brochures you receive (sometimes daily!) are all part of a college’s strategic marketing plan. After a while, brochures begin to look the same. So, what’s a student to do? With over 4,000 college